Grow A Pair
Product Identity
The transition into adulthood is unpredictable to say the least. After a lifetime of being told what to do, jumping into the real world can be overwhelming and it is easy try to avoid it all. Sometimes, what you need is a push to get out of you comfort zone and just grow a pair.
Which is exactly what Grow A Pair, the monthly gardening subscription designed to help improve the mental health of young adults by getting them off their phones and into life, aims to do.
The Direction
The muted, earthy color palette was chosen to pair with light illustrations, bringing ease and balance out the brand’s assertive tone. The juxtaposition of these elements leaves a lasting impact that taps into a unique sense of humor that is meant to reaches young people.
