Belair Cantina
Campaign
Belair Cantina is known for its traditional Mexican cuisine, Milwaukee style. That’s why it’s the perfect place for college students and young professionals to come together, blow off some steam, and just take a break. After spending a good portion of my Thursday nights there with friends doing just that, I was inspired to develop a fun campaign speaking to that mindset.
The Direction
I chose to pair a more broad variation of Belair Cantina’s pastel color palette with fun illustrations. The combination of the muted warm tones and light-hearted imagery present relatable moments of real life in a casual but entertaining way. It’s these moments that come up during the week and elicit the need for a taco break.
