City of Franklin Economic Development
Franklin, a rapidly growing city in Southeastern Wisconsin, boasts a strategic location with excellent transportation access, attractive business incentives, and a high-income consumer base. It is experiencing strong development momentum, with opportunities for future growth, but is constrained by outdated marketing materials and needs a refresh to attract and retain businesses.
The Direction
Using Franklin’s brand standards, select photography, typographic hierarchy, and refreshed graphs and maps, this updated economic development guide shares all the benefits and growth opportunities for business leaders looking to expand or relocate their companies. Leveraging visual storytelling, this guide showcases this dynamic community that offers excellent transportation access, attractive business incentives, and access to a high-income consumer base for businesses seeking to take advantage of the potential for long-term success in Franklin's economic landscape.
